Why Google Search Console matters
Google Search Console is where your real search data lives. Without it, SnowSEO cannot show your website traffic, historical rankings, or search performance. It is the single integration that unlocks the majority of the platform.
For established sites, SnowSEO can pull up to 16 months of historical data from GSC. This means you see trends and patterns immediately, not just a snapshot from today.
Before you connect
Make sure you are signed in with the Google account that has access to your property. You need at least Restricted permission on that GSC property. If you do not have access, ask the property owner to add you in Google Search Console.
Check that your domain in SnowSEO matches your GSC property exactly. This includes whether it uses www or not. SnowSEO and GSC treat acme.com and www.acme.com as separate properties.
How to connect
Go to Brand Settings
Click Connect Google Search Console
Sign in with your Google account
Select the matching property from the dropdown
Click confirm
One GSC property can be linked per Brand. If you manage multiple sites, create a separate Brand for each and connect the matching property.
My property is not showing in the dropdown
Try these in order:
Make sure you are signed into the correct Google account
Verify you have at least Restricted access to that property
Check that the domain matches exactly, including www
Try disconnecting and reconnecting Google in Brand Settings
Wait a few minutes and refresh the page
If none of these work, email [email protected].