Access works in two steps
This is the part that trips people up, so it is worth stating up front.
Invite the person to your Organization. This creates their account and lets them sign in.
Assign them to specific Brands. This is what actually gives them access to data.
Step 1 on its own gives them nothing. Someone who is in your Organization but has not been assigned to a Brand cannot see any keywords, articles, audits, or reports. Access is granted per Brand, every time.
How to invite team members
Go to your Organization settings > All Brands
Click Invite member
Enter their email address
Choose their role
Click send
They receive an invitation to join your Organization. Once they have accepted, assign them to the Brands they should work on.
Roles and what they can do
Roles are assigned per Brand, not once for the whole account. The same person can be an admin on one Brand and a plain member on another.
Role | Scope | What they can do |
Owner | The Organization | Everything, including billing, Organization settings, and adding people to any Brand. |
Admin | Per Brand | Full use of that Brand, and can add other people to it. An admin can only add someone as a member, not as another admin. |
Member | Per Brand | Full use of that Brand's features. Cannot add or remove other people. |
Only the Organization owner can see billing. Adding someone to a Brand, at any role, does not expose your billing or your other Brands.
What someone can see
Within a Brand they have been assigned to, they see everything in it: keywords, audits, traffic, AI visibility, reports, and every article including drafts and private ones. There is no per-article or per-section permission.
Brands they have not been assigned to are invisible to them. They will not appear in the Brand switcher at all.
How many people can I invite?
Your plan includes a number of seats, and each person in your Organization takes one:
Starter: 1 seat
Pro: 6 seats
Scale 1 and above: unlimited seats
A seat is counted once per person, no matter how many Brands they are assigned to. Adding someone to five Brands still uses one seat.
Additional seats beyond your plan are priced at $5 per seat per month, but self-serve purchase is not switched on in the dashboard yet. Email [email protected] if you need more, or upgrade to Scale for unlimited seats.
Check your current seat count in Settings -> Billing.
Working with clients
The per-Brand model is designed for exactly this.
Create a separate Brand for each client site
Invite the client to your Organization
Assign them only to their own Brand
They will see their own dashboard, reports, and keywords, and nothing else. Your other clients, your internal projects, and your billing all stay invisible to them. You do not need a separate Organization or a separate account for each client.
If you would rather clients did not log in at all, you can send them scheduled reports instead. Scale plans can brand those reports as your own with white label reporting.
Removing or changing access
Go to Organization settings
Find the member in the list
Click Remove to revoke their access completely, which also frees up their seat
Or click Change role to switch between admin and member
You can also remove someone from a single Brand while leaving their access to the others intact.
Removed members lose access immediately. Their data and work inside the Organization are preserved.