How to think about plans
Your plan is built around four things: how much content you create, how many keywords you track, how big your site is, and how many Brands you manage. Pick the plan that matches your actual workflow, not your wishlist.
Plan | Credits | Brands | Keywords | Page audits | Seats | Fastest refresh |
Starter $39 | 3,000 | 1 | 50 | 500 | 1 | 7 days |
Pro $94 | 10,000 | 3 | 150 | 2,000 | 6 | 3 days |
Scale 1 $199 | 20,000 | Unlimited | 300 | 3,000 | Unlimited | Daily |
Scale 2 $379 | 40,000 | Unlimited | 600 | 6,000 | Unlimited | Daily |
Scale 3 $549 | 60,000 | Unlimited | 1,000 | 9,000 | Unlimited | Daily |
Scale 4 $999 | 100,000 | Unlimited | 2,000 | 20,000 | Unlimited | Daily |
Fastest refresh is the shortest interval you can select for rank tracking and AI Visibility. It is a floor, not a fixed setting: you can always pick a slower interval to spend fewer credits.
Starter, $39 per month
Best for: one person with one website, publishing one or two articles a week.
What 3,000 credits actually means
30 short articles, or 15 medium, or 10 long, or
200 prompt responses at 15 credits each, or
A realistic mix: 10 medium articles (1,000 credits) plus 20 prompts on one platform refreshed weekly (1,200 credits)
What 1 Brand means
One website. If you manage a second site, you need Pro or a Brand add-on
What 50 tracked keywords means
Enough to cover one focused niche or product line
Not enough for an e-commerce site with hundreds of products
You can swap keywords in and out freely, but only 50 are monitored at a time
What 500 page audits means
Comfortable for a site under 500 pages
A blog with 200 posts can be audited twice a month
On a 2,000 page site you would audit a portion each month, or exclude sections you do not care about
When you outgrow Starter
You need a second Brand
You publish more than about 15 medium articles a month
You need more than 50 keywords, or your site is over 500 pages
You want AI platforms beyond ChatGPT, or refreshes faster than every 7 days
Pro, $94 per month
Best for: a small team, or one person managing two or three websites with moderate content output.
What 10,000 credits actually means
100 short articles, or 50 medium, or 33 long, or
666 prompt responses, or
A realistic mix: 30 medium articles (6,000 credits) plus 25 prompts on 2 platforms refreshed weekly (3,000 credits)
The real difference from Starter
3 Brands instead of 1, and 6 seats instead of 1
Refresh every 3 days instead of every 7, so you spot ranking and visibility changes sooner
Far more AI platforms. Starter tracks ChatGPT; Pro adds DeepSeek, Grok, Meta AI, Microsoft Copilot, Google AI Overviews, and Google AI Mode
3x the keywords, 4x the page audits, and unlimited target regions
Competitor tracking and live chat support
Scale plans, $199 to $999 per month
Best for: agencies, content teams publishing daily, or large sites with thousands of pages.
Every Scale tier includes unlimited Brands, unlimited seats, daily refresh, white label reporting, and the full AI platform list including Claude and Perplexity, which are exclusive to Scale. The tiers differ only in volume.
Scale 1 at $199
20,000 credits, roughly 100 medium articles or 1,333 prompt responses
300 keywords, enough for 5 to 10 client sites or a large e-commerce catalogue
3,000 page audits, so a 1,000 page site can be audited 3 times a month
Scale 2 at $379
40,000 credits, roughly 200 medium articles or 2,666 prompt responses
600 keywords and 6,000 page audits, for large agencies or extensive product lines
Scale 3 and 4
60,000 to 100,000 credits, for organisations doing content at serious scale
1,000 to 2,000 keywords, covering massive sites or agencies with dozens of clients
9,000 to 20,000 page audits, handling the largest websites
How to choose based on your role
Solo blogger or affiliate marketer
Starter is usually enough
3,000 credits covers roughly 15 medium articles a month
50 keywords tracks your main money pages
Small business with one website
Starter if you publish weekly and only care about ChatGPT
Pro if you publish several times a week, or want visibility across more AI platforms
Marketing team at a SaaS company
Pro or Scale 1
Pro gives you 6 seats; Scale 1 gives you unlimited, which matters once the whole team wants access
You need enough keywords for feature pages, blog content, and competitor terms
SEO agency with 5 to 10 clients
Scale 1 or 2
Unlimited Brands starts at Scale 1, which is usually the deciding factor
White label reporting lets you send client-branded reports
Large agency with 20+ clients
Scale 3 or 4
You are doing content and audits at volume, and daily refresh matters across many campaigns
What happens when you hit a limit
AI credits run out
Article generation pauses, and scheduled prompt refreshes are skipped rather than queued
Everything else keeps working: rank tracking, audits, traffic data, keyword research, and editing
Buy a top up, or wait for your reset date
Keyword tracking limit reached
You cannot add new keywords until you remove some
Existing keywords keep tracking normally
Page audit limit reached
New audits cannot start until your allowance resets
Existing audit reports remain visible
Upgrading and downgrading
You can upgrade at any time and your new limits apply immediately.
If you downgrade, excess keywords or tracked items may be automatically deactivated to fit the new tier's limits, and AI platforms not included in the lower tier stop being checked.
Not sure? Start lower. Extra credits never expire, so topping up a smaller plan for one busy month is often cheaper than upgrading permanently. See how to optimize your AI credit usage.