1. Add your prompts. Go to AI Visibility in the sidebar and click Add Prompt. Enter the query you want to track. This can be anything your customers might ask.

2. Select AI platforms. Choose which platforms to check that prompt on in Settings -> Automation -> Prompt Tracking. You can track across multiple platforms at once, and each one is charged separately.

3. Wait for the first check. SnowSEO sends your prompt to each selected platform and records the response. The first check happens on your next scheduled refresh, or immediately if you refresh manually.

4. Review results. The dashboard shows whether your brand appeared, where it ranked in the response, what sources were cited, and the sentiment of the mention.

The control is called Tracking frequency, and it lives in Settings -> Automation -> Prompt Tracking, on the same screen as your platform toggles.

Your plan sets the fastest frequency you can choose. It is a floor, not a fixed setting:

The selectable options are 30 days, 15 days, 7 days, 3 days, and 1 day. You can pick any value at or slower than your plan's floor.

You do not have to work the cost out yourself. That same screen shows a running estimate at the top, for example "You'll use about 405 credits every week for prompt tracking", along with the maths behind it: active platforms x tracked prompts x 15 credits per response. Change the frequency or toggle a platform and the estimate updates, so you can see the effect before you commit.

Can I change my refresh interval without upgrading?

Yes, but only in one direction. You can always set a slower frequency than your plan allows, which is the main way to reduce AI Visibility credit spend. You cannot go faster than your plan's floor without upgrading.

For example, on Starter you can choose 7, 15, or 30 days. Moving from 7 days to 30 days cuts that part of your credit usage by roughly 75%.

Can I manually refresh a prompt before the scheduled time?

Yes. You can refresh any individual prompt on demand. This costs AI credits each time. Each platform response costs 15 credits, so refreshing one prompt across 8 platforms costs 120 credits.

There is a rate limit of 40 requests per minute on the prompts API to prevent abuse.

SnowSEO can check your prompts across nine platforms. Each one you switch on multiplies the cost of every prompt, so enable deliberately rather than turning everything on:

Every platform costs the same 15 credits per response, and each card on the settings screen states that. Platforms your plan does not include are shown but cannot be switched on.

Missing one you need? There is a Request New Platform button on the same screen.

Why access is tiered

Some models are significantly more expensive for us to run. Rather than charging different credit amounts per platform, access is tiered so the price stays predictable. We are exploring letting you choose any provider regardless of tier, which would give more flexibility while keeping costs sustainable.

BYOK means Bring Your Own Key. Instead of using SnowSEO's AI infrastructure and credit system, you would connect your own API keys from OpenAI, Anthropic, or other providers.

This is planned but not available yet. When it launches, you will be able to use your own API keys for prompt tracking and article generation, which could be more cost-effective for heavy users.

When your brand appears in an AI response, SnowSEO records its position:

Lower position numbers are better. If you consistently appear in positions 2 to 5, small content improvements could push you to position 1.

Yes. When you add prompts, SnowSEO automatically detects which brands appear in the responses. You do not need to manually add competitors to the prompt.

The dashboard shows:

Add prompts that include competitor brand names to see how AI platforms position you against specific rivals.