SnowSEO

Page Speed Insights vs Website Audit

Website Audit checks technical SEO, content quality, and GEO factors. Page Speed Insights specifically tests how fast your pages load.

Largest Contentful Paint (LCP) - how fast the main content loads

Cumulative Layout Shift (CLS) - whether elements jump around while loading

First Input Delay (FID) - how long before the page responds to clicks

- Largest Contentful Paint (LCP) - how fast the main content loads
- Cumulative Layout Shift (CLS) - whether elements jump around while loading
- First Input Delay (FID) - how long before the page responds to clicks
- Overall performance score from 0 to 100

Go to On-Page SEO → Page Speed Insights. You need:

At least one completed Website Audit crawl

The Google PageSpeed Insights integration connected in Settings

1. At least one completed Website Audit crawl
2. The Google PageSpeed Insights integration connected in Settings

Page Speed runs do not consume your page audit credits. They use Google's free PageSpeed API.

Google uses page speed as a ranking signal. Slow pages rank worse and users leave before they load. Fix performance issues before fixing meta descriptions.

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User-generated content you cannot control

- Admin panels or login pages
- User-generated content you cannot control
- Staging or test environments
- Pages behind paywalls

Go to Settings → Automation → On-page SEO. Add full page URLs to the Excluded URLs list. Use Bulk add to paste several URLs at once, one per line. The crawler skips these entirely.

Excluded pages do not count against your audit limit.

You can download your audit data to share with developers, clients, or team members.

- Full site audit overview (PDF)
- Individual page audit reports (PDF)
- Up to 10 audited pages per export

Click the Export button in the audit dashboard. Choose PDF. The report includes scores, issue lists, and fix recommendations.

Use this to hand off technical fixes to a developer or include SEO status in client reports.

Every audit is a fresh snapshot. Your Site Health Score changes when:

You add or remove pages from the audit scope

Google updates its guidelines and our scoring adjusts

- You fix issues (score goes up)
- New issues appear (score goes down)
- You add or remove pages from the audit scope
- Google updates its guidelines and our scoring adjusts

Check the Issues Changed section in your latest audit report. This shows:

- New issues that were not there before
- Fixed issues that are now resolved
- Issues that got worse or better

If your score dropped but you did not change anything, check for broken outbound links, removed third-party scripts, or external sites you link to that went down.

What Page Speed Insights checks, how to exclude pages from audits, and how to export reports for your team.

Page speed, excluded pages, and audit exports

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Page speed, excluded pages, and audit exports

Page Speed Insights vs Website Audit

Excluding pages from audits

Exporting audit reports

Tracking changes between audits