What Top, Entered, and Exited pages mean
Your Traffic dashboard shows three views of your pages. Each tells a different story about how visitors use your site.
Top pages
These are your most viewed pages. They get the most visits regardless of how visitors arrived.
Use this to find:
Which content brings the most traffic
Which pages are your biggest assets
Where to focus optimization efforts
Entered pages (Entrances)
These are the first pages visitors see when they land on your site. They are your entry points.
Use this to find:
Which pages rank well on Google and bring organic traffic
Which landing pages work for ads or social campaigns
Whether your homepage or a specific blog post is the main entry point
If your homepage is not the top entrance page, that is actually good. It means your content pages are bringing targeted traffic directly from search.
Exited pages
These are the last pages visitors see before leaving your site.
Use this to find:
Where you are losing visitors
Whether people leave after reading one article or continue browsing
Pages that might have broken links, slow loading, or poor content
How to use all three together
A page that is Top but not Entered means people find it after landing elsewhere. This is a strong internal page.
A page that is Entered but not Top means it brings traffic but people do not stay long.
A page that is both Top and Exited means it is popular but might not lead visitors deeper into your site.
What the device and browser data tells you
The Devices section shows how visitors access your site.
Browsers Chrome, Firefox, Safari, Edge, Opera, and others. If 80% of your traffic uses Chrome but your site breaks on Safari, you are losing potential visitors.
Operating Systems Windows, macOS, iOS, Android, Linux. This helps you understand whether your audience is mobile-first or desktop-first.
Devices Desktop, tablet, or mobile. Google uses mobile-first indexing, so if your mobile traffic is growing but your mobile experience is poor, fix that first.