What the country map tells you
The map shows where your visitors come from. Darker colors mean more traffic from that region.
How to use it
Spot unexpected markets. You might discover visitors from countries you never targeted.
Check if your target regions match your actual traffic. If you sell to the US but 60% of traffic is from India, your content might be attracting the wrong audience.
Filter the entire dashboard to one country using the dropdown. This isolates performance in specific markets.
Map vs list view
Toggle between the map and a ranked list of countries. The list shows exact session numbers. The map gives you the visual pattern at a glance.
Bing data is separate from Google data
If you connected Bing Webmaster Tools in your integrations, you get a separate Bing tab in your Traffic dashboard.
What Bing shows
Bing search queries that led to your site
Bing ranking positions for your pages
Bing impressions and clicks
Top pages on Bing
Why this matters
Bing powers Yahoo, DuckDuckGo, and Microsoft Copilot. It is not just a small search engine. Depending on your audience, 10% to 30% of your search traffic might come from Bing-powered sources.
If you only look at Google data, you miss this segment entirely.
Chart annotations help you connect cause and effect
You can click any point on your traffic chart to add a note. This is called an annotation.
When to add annotations
Published a new article
Ran a marketing campaign
Changed your site design
Google rolled out an algorithm update
A competitor launched a major product
Why this matters
Traffic spikes and drops look random until you mark what happened. Six months later, you will not remember that traffic jumped because you published a viral blog post. Annotations preserve that context.
All annotations appear as small dots on the chart line. Hover them to read the note.