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Integration plans, limits, and MCP

Which integrations are available on each plan, what MCP means, and how connecting multiple analytics providers works.

Written by Sanjay Kholiya

Integration categories

Integrations live in Settings -> Integrations, split across these tabs.

CMS & Publishing

  • Available now: WordPress, Ghost, Webflow, Framer, Grigora, and a generic Webhook for custom setups

  • Coming soon: Shopify

SEO & AI Tools

  • Available now: Google Search Console, Bing Webmaster Tools, IndexNow, Google PageSpeed Insights

  • Coming soon: Ahrefs, Semrush, ChatGPT

Analytics & Performance

  • Available now: Google Analytics 4, PostHog, Plausible

  • Coming soon: Microsoft Clarity, Mixpanel, Umami, Looker Studio

Social Media

  • Content repurposing for X and LinkedIn

Beacon

  • SnowSEO's own lightweight tracker, which records AI crawler and bot traffic hitting your site

API

  • A REST API for custom integrations

MCP

  • Model Context Protocol, for AI agents

Anything marked Coming soon is visible in the dashboard but not yet connectable, regardless of your plan.


Which integrations are included in your plan

The core integrations are available on every paid plan:

  • Google Search Console

  • Google Analytics 4, PostHog, Plausible

  • WordPress, Ghost, Webflow, Framer, Grigora, Webhook

  • Bing Webmaster Tools, IndexNow, Google PageSpeed Insights

  • Beacon bot traffic tracking

A few things are gated:

  • MCP requires a plan that includes it

  • Auto content publishing requires a plan with that feature

  • White label reporting is a Scale feature

Check Settings -> Integrations to see what is active for your account, and Settings -> Billing for your plan's feature list.


What is MCP

MCP stands for Model Context Protocol. It lets AI agents such as Claude or Cursor read your SnowSEO data directly, so you can ask questions in natural language and get answers from your real account.

What you can do with MCP

  • Ask your AI agent "what keywords am I ranking for" and have it pull live data from SnowSEO

  • Have an agent check your AI visibility, run audits, or draft content using your actual site data

  • Build custom workflows where AI tools interact with your SEO data

How to set it up

  • Go to Settings -> Integrations -> MCP

  • Copy your MCP endpoint URL

  • Paste it into your AI agent's MCP configuration

  • Choose which Brand the agent can access

  • Select which tools it can use. You can allow read-only access, or enable write tools such as creating articles

Write tools are off by default. Turn them on deliberately, since an agent with write access can create and publish content that consumes credits.

Which plans include MCP

MCP is a premium feature. Check your plan details in Settings -> Billing to see whether it is included.


Connecting multiple analytics providers

Yes, you can connect several analytics tools at the same time.

What happens when you connect multiple providers

If you connect both Google Analytics and PostHog:

  • The Analytics view shows a provider badge at the top

  • Click the badge to switch between GA4 and PostHog data

  • Both sets of data are stored independently

  • You can compare metrics between providers

Why connect more than one

  • GA4 is free and comprehensive for most sites

  • PostHog offers stronger event tracking and funnels

  • Plausible is privacy-focused and lighter weight

Each provider counts things slightly differently, so GA4 may report different session numbers than PostHog for the same period. That is normal, not an error.

Note that none of these measure AI visibility. Analytics providers tell you who visited; AI Visibility tells you whether AI platforms mention you, and Beacon tells you which AI crawlers are fetching your pages. They answer different questions.

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