Integration categories
Integrations live in Settings -> Integrations, split across these tabs.
CMS & Publishing
Available now: WordPress, Ghost, Webflow, Framer, Grigora, and a generic Webhook for custom setups
Coming soon: Shopify
SEO & AI Tools
Available now: Google Search Console, Bing Webmaster Tools, IndexNow, Google PageSpeed Insights
Coming soon: Ahrefs, Semrush, ChatGPT
Analytics & Performance
Available now: Google Analytics 4, PostHog, Plausible
Coming soon: Microsoft Clarity, Mixpanel, Umami, Looker Studio
Social Media
Content repurposing for X and LinkedIn
Beacon
SnowSEO's own lightweight tracker, which records AI crawler and bot traffic hitting your site
API
A REST API for custom integrations
MCP
Model Context Protocol, for AI agents
Anything marked Coming soon is visible in the dashboard but not yet connectable, regardless of your plan.
Which integrations are included in your plan
The core integrations are available on every paid plan:
Google Search Console
Google Analytics 4, PostHog, Plausible
WordPress, Ghost, Webflow, Framer, Grigora, Webhook
Bing Webmaster Tools, IndexNow, Google PageSpeed Insights
Beacon bot traffic tracking
A few things are gated:
MCP requires a plan that includes it
Auto content publishing requires a plan with that feature
White label reporting is a Scale feature
Check Settings -> Integrations to see what is active for your account, and Settings -> Billing for your plan's feature list.
What is MCP
MCP stands for Model Context Protocol. It lets AI agents such as Claude or Cursor read your SnowSEO data directly, so you can ask questions in natural language and get answers from your real account.
What you can do with MCP
Ask your AI agent "what keywords am I ranking for" and have it pull live data from SnowSEO
Have an agent check your AI visibility, run audits, or draft content using your actual site data
Build custom workflows where AI tools interact with your SEO data
How to set it up
Go to Settings -> Integrations -> MCP
Copy your MCP endpoint URL
Paste it into your AI agent's MCP configuration
Choose which Brand the agent can access
Select which tools it can use. You can allow read-only access, or enable write tools such as creating articles
Write tools are off by default. Turn them on deliberately, since an agent with write access can create and publish content that consumes credits.
Which plans include MCP
MCP is a premium feature. Check your plan details in Settings -> Billing to see whether it is included.
Connecting multiple analytics providers
Yes, you can connect several analytics tools at the same time.
What happens when you connect multiple providers
If you connect both Google Analytics and PostHog:
The Analytics view shows a provider badge at the top
Click the badge to switch between GA4 and PostHog data
Both sets of data are stored independently
You can compare metrics between providers
Why connect more than one
GA4 is free and comprehensive for most sites
PostHog offers stronger event tracking and funnels
Plausible is privacy-focused and lighter weight
Each provider counts things slightly differently, so GA4 may report different session numbers than PostHog for the same period. That is normal, not an error.
Note that none of these measure AI visibility. Analytics providers tell you who visited; AI Visibility tells you whether AI platforms mention you, and Beacon tells you which AI crawlers are fetching your pages. They answer different questions.
