What happens when you disconnect an integration
Disconnecting removes the active connection but does not delete your historical data.
What is removed
The access token or API key
Real-time data syncing stops
Automated publishing to that CMS stops
What is preserved
All historical data already pulled into SnowSEO
Articles and reports generated while the integration was active
Keyword rankings and traffic data from past crawls
Example If you disconnect Google Analytics 4, you stop seeing new session data. But all past traffic charts and reports remain visible. If you reconnect the same GA4 property later, data syncing resumes from where it left off.
Reconnecting the same integration
You can reconnect anytime. For OAuth integrations like Google Search Console and Analytics:
Click Connect again
Sign in with the same Google account
Select the same property
Data syncing resumes immediately
For API key integrations like Ghost or Webflow:
Re-enter your API key
The connection is restored
Reconnecting does not duplicate data. It simply restores the pipeline.
What permissions SnowSEO needs
Google Search Console
Read-only access to your search performance data
Cannot modify your site or submit changes to Google
Uses OAuth 2.0, so your password is never stored
Google Analytics 4
Read-only access to your traffic and user behavior data
Cannot create events, goals, or modify your GA4 setup
CMS integrations (WordPress, Ghost, Webflow, Framer)
Read and write access to publish articles
Can create posts and update existing ones
Does not delete your CMS content unless you explicitly unpublish from SnowSEO
Bing Webmaster Tools
Read access to Bing search data
Can submit URLs for indexing via IndexNow
Webhook
Sends article data to your specified endpoint
You control what happens to the data on your end
What is the webhook integration
The webhook integration lets you send published articles to any URL you control.
Use cases
Custom headless CMS not listed in SnowSEO
Internal content management system
Zapier or Make.com automation
Slack or Discord notifications
Backup pipeline
How it works
Go to Settings → Integrations → Webhook
Enter your endpoint URL
Choose the format (JSON, HTML, or Markdown)
When you publish an article, SnowSEO POSTs the data to your URL
Your system receives it and does whatever you want
What the payload includes
Article title, content, meta description, and tags
Featured image URL
SEO score and keyword data
Publication timestamp
Why integrations show "Coming soon"
Some integrations are listed but not yet active. These are marked with a "Coming soon" badge.
Why they appear
They are planned and in development
They give you visibility into the roadmap
You can request early access for some integrations by contacting support
Currently coming soon
Shopify
Microsoft Clarity
Mixpanel
Plausible
Umami
Looker Studio
Connect what is available now. When new integrations launch, they will appear automatically in your Integrations panel if your plan supports them.