What is a Brand?
A Brand in SnowSEO represents one website or domain. Everything — keywords, audits, traffic, content, and AI visibility — is scoped to a Brand. If you manage multiple websites, each one gets its own Brand.
How to add a new Brand
Open the sidebar and click your current Brand name at the top.
Select Add Brand from the dropdown.
Enter the domain (e.g.
acme.com— nohttps://needed).Choose target region(s) for rank tracking.
Add competitors — SnowSEO suggests them automatically based on your domain.
Complete setup. Your new Brand is ready to use.
How to switch between Brands
Click the Brand name in the top-left sidebar at any time to open the Brand switcher and select a different site. Each Brand has its own independent dashboard, reports, and settings.
Do Brands share credits or plans?
All Brands under your account share the same plan and AI credit pool. The number of Brands you can create depends on your plan. You cannot purchase extra Brands separately — Brands are included in your plan tier.
How to connect Google Search Console for each Brand
Each Brand requires its own GSC connection. Go to Brand Settings for the relevant Brand and connect the matching Google Search Console property. You can link one GSC property per Brand.
Common questions
Can I use SnowSEO for client sites?
Yes — add each client site as a separate Brand. You can invite team members or clients to your Organisation at no extra cost (no per-seat limits).
How many Brands can I have?
This depends on your plan. Check your current plan limits in Settings → Billing.
Need help?
Email [email protected] or use the in-app chat.