What is a Brand?
A Brand in SnowSEO represents one website or domain. Everything (keywords, audits, traffic, content, and AI visibility) is scoped to a Brand. If you manage multiple websites, each one gets its own Brand.
How many Brands you can create depends on your plan:
Starter: 1 Brand
Pro: 3 Brands
Scale 1 and above: unlimited Brands
SnowSEO runs deep continuous scans for every Brand and its competitors, plus multiple accuracy checks before showing any data on your dashboard, and none of that charges AI credits. Brand limits are what keep that level of quality feasible, particularly for lifetime plans.
If you manage many client sites as an agency, upgrading to Scale gives you unlimited Brands and unlimited seats. You can also email [email protected] to discuss bulk pricing.
How to add a new Brand
From the sidebar, click your current Brand name at the top.
Select Add Brand from the dropdown.
Enter the domain, for example
acme.com. Nohttps://needed.Choose your target regions for rank tracking.
Review the competitors. SnowSEO suggests them automatically based on your domain, and you can edit the list.
Complete setup. Your new Brand is ready to use.
How to switch between Brands
Click the Brand name in the top left of the sidebar at any time to open the Brand switcher and select a different site. Each Brand has its own independent dashboard, reports, and settings.
The switcher only lists Brands you have been given access to. If a teammate cannot find a Brand, they have not been assigned to it yet.
Who can see which Brands
Access is granted per Brand. Being in your Organization does not on its own give someone access to any Brand's data; they have to be assigned to each Brand individually.
Within a Brand they are assigned to, they see everything in it. Brands they are not assigned to are invisible to them and do not appear in their switcher.
This is what makes client work simple: put each client in their own Brand, assign them only to that one, and they cannot see your other clients or your billing. See inviting team members and managing access.
Do Brands share credits or plans?
Yes. All Brands under your Organization share the same plan and the same AI credit pool. If one Brand generates 20 articles, that comes out of the pool available to all of them.
Usage History lets you filter by Brand, so you can see exactly which one is consuming the pool. Open Settings -> Billing & Plans -> Usage History.
Can I buy just one more Brand? Additional Brands are priced at $5 per Brand per month, but self-serve purchase is not switched on in the dashboard yet. Email support and we will add them, or upgrade to Scale for unlimited Brands.
How to connect Google Search Console for each Brand
Each Brand needs its own Search Console connection. Switch to the relevant Brand, then go to Settings -> Integrations -> SEO & AI Tools and connect the matching property. You can link one property per Brand.
Common questions
Can I use SnowSEO for client sites?
Yes, and this is what the per-Brand access model is built for. Add each client site as a separate Brand, invite the client to your Organization, then assign them only to their own Brand. They will not see your other clients, your internal work, or your billing. Seat allowances scale with your plan: 1 on Starter, 6 on Pro, and unlimited on Scale, and a person uses one seat no matter how many Brands they are on.
Can I change a Brand's domain later?
Yes, once every 30 days. Changing the domain wipes that Brand's existing data and starts fresh.
How many Brands can I have?
Check your current plan limits in Settings -> Billing.
Need help?
Email [email protected] or use the in-app chat.