What is a Brand?
A Brand in SnowSEO represents one website or domain. Everything keywords, audits, traffic, content, and AI visibility is scoped to a Brand. If you manage multiple websites, each one gets its own Brand.
The number of Brands you can create depends on your plan tier. SnowSEO runs deep continuous scans for every Brand and its competitors, plus multiple accuracy checks before showing any data on your dashboard. All of this happens without charging you any AI credits. To maintain that level of quality and make the platform feasible, especially for lifetime users, brand limits are tied to plan tiers.
If you manage many client sites as an agency and need more Brands than your current tier allows, you can upgrade to a higher tier. We are also planning to release more tiers with higher limits specifically for agency usage. In the meantime, you can contact [email protected] to discuss your requirements and explore bulk pricing options.
How to add a new Brand
From the sidebar click your current Brand name at the top.
Select Add Brand from the dropdown.
Enter the domain (e.g.
acme.comnohttps://needed).Choose target region(s) for rank tracking.
Add competitors SnowSEO suggests them automatically based on your domain.
Complete setup. Your new Brand is ready to use.
How to switch between Brands
Click the Brand name in the top-left sidebar at any time to open the Brand switcher and select a different site. Each Brand has its own independent dashboard, reports, and settings.
Do Brands share credits or plans?
All Brands under your account share the same plan and AI credit pool. The number of Brands you can create depends on your plan. You cannot purchase extra Brands separately — Brands are included in your plan tier.
How to connect Google Search Console for each Brand
Each Brand requires its own GSC connection. Go to Brand Settings for the relevant Brand and connect the matching Google Search Console property. You can link one GSC property per Brand.
Common questions
Can I use SnowSEO for client sites?
Yes add each client site as a separate Brand. You can invite team members or clients to your Organization at no extra cost (no per-seat limits).
How many Brands can I have?
This depends on your plan. Check your current plan limits in Settings → Billing.
Need help?
Email [email protected] or use the in-app chat.

