Where to find Keyword Research
Go to Tools -> SEO Tools -> Keyword Research.
The same research tool also opens inside Rank Tracking and Topic Clusters when you click Add new keyword.
Two ways to research
Start with Keyword
Enter one or more keywords, up to 20 at once
Press Enter or comma to add each keyword
SnowSEO generates related ideas with volume and difficulty
Start with Website
Enter any website URL, including a competitor's
SnowSEO analyses it and surfaces the relevant keywords
Reading the results
Each row shows:
Keyword: the search term you could target
Monthly Searches: estimated monthly search volume
Difficulty: how hard it is to rank, shown with a colour dot (green for easy, amber for medium, red for hard)
Trend: a 12 month search volume sparkline
CPC: average cost per click, a useful proxy for commercial value
Results sort by Monthly Searches by default. Toggle Sort by Relevance to rank by the best balance of high volume and low difficulty.
Acting on keywords
Each keyword has two quick actions:
Track keyword: adds it to your Rank Tracking list so SnowSEO monitors its position on your plan's refresh interval
Add to topic: drops it into a Topic Cluster
Look for keywords with decent volume and low difficulty first. These are your fastest wins, and the Sort by Relevance toggle surfaces them automatically.
Tracked keywords count against your plan limit: 50 on Starter, 150 on Pro, and 300 to 2,000 on Scale plans. You can untrack a keyword at any time to free the slot.
Does keyword research use AI credits?
No. Keyword research never touches your AI credit balance, and it is unlimited on all paid plans. Search as much as you like.
The same is true of rank tracking itself. Only the number of keywords you track at once is limited, not how often you research or how often positions are checked.
How this connects to Topic Clusters
When you find a good keyword, use Add to topic to drop it into a Topic Cluster. Building clusters of related keywords is how you develop topical authority, and sites that do this consistently outrank sites that publish random standalone articles.
Once a keyword is in a cluster it appears on the topic map, where you can see at a glance whether an article already covers it. See how topic clusters work.