Does word count affect credit cost
Yes. Longer articles cost more, because the pipeline researches and writes more. Cost is set by the length band you pick when you create the article, not by the exact number of words that come out:
Length | Target words | Credits |
Short | 800 to 1,000 | ~100 |
Medium | 1,800 to 2,000 | ~200 |
Long | 2,800 to 3,000 | ~300 |
So a roughly 1,000 word article costs about 100 credits, a 2,000 word article about 200, and a 3,000 word article about 300. The estimated cost is shown in the wizard before you confirm.
The featured (main) image is included in that price. Only additional images you generate yourself in the editor cost extra, at 5 credits each.
Does regenerating an article cost credits
Yes. Regenerating discards the current draft and runs the full pipeline again, so research, drafting, and refinement all happen a second time. It costs the same as generating that article did in the first place: about 100, 200, or 300 credits depending on its length band.
Editing an article by hand is completely free. Only generation, regeneration, and the AI actions listed below consume credits.
Before you regenerate, consider the cheaper options:
Option | Cost | Use it when |
Edit in the editor | Free | The draft is mostly good and needs your expertise |
Auto Optimize | A quarter of the article's tier (25 / 50 / 75) | You want the audit issues fixed in place |
Auto content refresh | Half the article's tier (50 / 100 / 150) | The content is dated but the structure still works |
Regenerate | Full article cost again | The research, outline, or angle was wrong |
If you regenerate because the first draft missed your intent, add Custom Instructions before regenerating so the second attempt lands. See customizing articles.
Public vs private articles
The visibility setting controls one thing only: whether an article is served on your public blog. It has no effect on who can see it inside the SnowSEO dashboard. That is governed separately, by Brand access.
Important: the in-app feed URL on snowseo.com is not public. It is restricted to people with access to that Brand, so sharing that link with someone outside your team will not work. Public articles are served on your SnowCMS URL or your own custom domain instead.
Where public articles live
Open Settings -> Content & CMS -> SnowCMS and turn on Enable SnowCMS, which serves this Brand's blog on its free SnowCMS URL and on your own domain. You then have two options:
Your SnowCMS URL. Every Brand gets a free, ready-made address automatically, something like cosmic-comet-183297.snowcms.com. Your blog is live there right away, with no DNS setup and no waiting for certificates. The panel shows it with a Live badge and a copy button.
Your own custom domain. Point a domain or subdomain you own, such as blog.yourcompany.com, at SnowSEO. You add one CNAME record to route traffic and one TXT record to verify ownership, then click Verify. Once it is working the panel shows the domain with a Connected badge, and a Disconnect option if you ever need it. You can also set an optional blog path, for example /blog, to serve the articles under a subfolder.
Serving your content on your own domain is the better choice for SEO, since the authority accrues to your domain rather than a shared one.
What each setting does
Public articles
Served on your SnowCMS URL, or on your custom domain if you have connected one
Anyone with the link can view them, and search engines and AI crawlers can index them
Included in your public RSS feed
Private articles
Never served on your SnowCMS URL or custom domain
Still fully visible in the dashboard to anyone with access to that Brand
There is a Make all articles public toggle in the same SnowCMS settings, which shows every published article on your blog so it is never empty. Use it if you would rather not set visibility per article.
Who can see your articles in the dashboard
Access is granted per Brand, and it is all-or-nothing within that Brand.
Adding someone to your Organization on its own does not give them access to any Brand's content. They are then assigned to specific Brands, and they can only see the Brands they have been assigned to. Someone working on Brand A cannot see Brand B at all.
Within a Brand they can access, they see every article in it, drafts and private ones included. There is no per-article permission, so you cannot hide one article from someone who can see that Brand.
Keeping client work separate
Put each client in their own Brand and assign them only to that one. That is enough on its own: they will not see your other clients, your internal drafts, or anything else in your Organization. You do not need a separate Organization for this.
If you need to share a single article with someone who should not have Brand access at all, publish it and send the public URL rather than adding them to the Brand.
See inviting team members and managing access for how to assign people to Brands.
Connected pages
Connected pages show you all the links inside your article. This helps you manage your internal linking structure and check external references.
Internal links are links to other pages on your website. They include:
Other SnowSEO articles you have published
Custom URLs you added manually
Pages discovered from your website audit sitemap
Internal links help Google understand how your content connects and distribute authority across your site.
External links are links to other websites. They include sources you cited, competitor references, and tool or product mentions.
The article audit checks whether you have enough internal links and whether any external links are broken.
Where to find it: open the Articles list, find the article you want, and open the Connected Pages panel from its row. This panel lives in the article list, not inside the editor.