What is AI Visibility?
AI Visibility is a measure of how often and how prominently your brand appears in AI-generated answers — across LLMs like ChatGPT, Perplexity, and Gemini, as well as Google AI Overviews and Google AI Mode. As more users turn to AI for answers instead of traditional search, AI Visibility becomes as important as organic rankings.
What does SnowSEO track?
Google AI Overviews — whether your site is cited in AI-generated summaries at the top of Google search results
Google AI Mode — results from Google's AI-first search experience
LLM mentions — whether AI platforms recommend or reference your brand in response to tracked prompts
Competitor AI Visibility — how your competitors perform across the same platforms
Where to find your AI Visibility data
Your AI Visibility score and breakdown are shown on the Overview dashboard under the Performance Summary — AI Platforms tab. For detailed prompt-level data, go to AI Visibility in the sidebar.
How is the AI Visibility score calculated?
The score reflects how frequently your brand appears in AI-generated responses across all tracked platforms and prompts, weighted by platform reach and prompt relevance.
Common questions
Does SnowSEO capture Google AI Overview results?
Yes — SnowSEO captures both Google AI Overview and Google AI Mode results.
Why is AI Visibility important alongside traditional SEO?
A growing share of search queries are answered directly by AI without users clicking through to websites. Tracking your AI presence ensures you're not invisible in this layer of search.
Need help?
Email [email protected] or use the in-app chat.